EDITORIAL + PHOTOGRAPHY
EGO is a lifestyle and culture magazine that was inspired by the novel Humans of New York. It focuses on real people and human interaction. The purpose of the magazine is to let regular people express themselves through both photography and type. In a world where the main focus is heavily put on perfectionism and celebrities, EGO brings a refreshing insight to real people and their thoughts and feelings.
The magazine consists of expressive photos, articles on human interaction, personal interviews and studies on the human brain.
The purpose of the dynamic photography was to find an emotion that someone identified strongly with and show case them in a way that made them feel confident and strong. The strong photography was the most important part of the overall look and feel of the magazine. I wanted to use photos with high contrast and simple backgrounds that allowed the subject to be the main focus of the magazine.
I wanted to really draw attention to the photography and utilize the white space to add emphasis to the bold type. This initial idea was a spring board to create a clean layout that is used throughout the magazine.